Serge DeNimes, London based contemporary jewellery brand, is pleased to unveil Modern Rodeo, their Spring/Summer 2025 collection. Available worldwide from Wednesday, 21st May2025, the range pays tribute to the enduring imagery of American country-and-western culture while presenting it through a distinctly urban lens.
Inspired by the mythic landscapes of the frontier and the glitz of mid-century Las Vegas, Modern Rodeo reimagines classic Americana in a series of carefully considered designs.
Horseshoes, cowboy boots and bull horns are woven into pendants, cuffs and rings, while panoramic western scenes appear in high-relief on substantial signet silhouettes. Every piece is cast in 925 Sterling Silver or finished in14-karat gold plating, then subtly oxidised to evoke the patina of well-loved heirlooms. The palette is accented with tiger’s eye and complementary gemstones that recall the rich tones of desert sunsets and marquee lights.
Founder, Oliver Proudlock describes the collection as “a dialogue between rugged nostalgia and modern refinement, jewellery that seems to carry its own history the moment it is worn.” By balancing time-honoured motifs with contemporary proportion and finish, the collection offers a versatile wardrobe of accessories suited to both casual and formal contexts.
5 Key Pieces from the Collection
Silver Western Ring – A bold, sculptural band featuring rope detailing and classic western engraving, perfect for elevating any outfit with rugged charm.
Gold Moonlight Ring – This standout piece captures the mystique of a desert night with a crescent moon motif finished in radiant 14k gold plating.
Silver Sheriff Ring – A striking signet-style ring adorned with a sheriff star, echoing vintage Americana with contemporary edge.
Read More-------------------
By: MFM
Title: Modern Rodeo: A Daring SS25 Drop by Serge DeNimes
Sourced From: www.mensfashionmagazine.com/sergedenimes-modern-rodeo/?utm_source=rss&utm_medium=rss&utm_campaign=sergedenimes-modern-rodeo
Published Date: Tue, 22 Jul 2025 08:03:13 +0000
No comments:
Post a Comment