Iconic British Brands Unite: Curry & Paxton and Fred Perry Collaborate on Historic Eyewear Launch

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In a groundbreaking partnership, two of Britain’s most revered heritage brands, Curry & Paxton and Fred Perry, have joined forces to create an eyewear collection that seamlessly blends the timeless elegance of Curry & Paxton’s iconic YVAN frame with the distinctive style of Fred Perry’s fashion legacy. This collaboration marks Fred Perry’s debut in the eyewear market, introducing a fresh yet nostalgic accessory that celebrates the rich history and enduring appeal of both brands.

The Legacy of Curry & Paxton and Fred Perry

Curry & Paxton, established in 1886, has a storied history in British eyewear. The brand’s YVAN frame gained legendary status after being worn by British film actor Sir Michael Caine in the 1965 spy film, The Ipcress File. Caine’s endorsement cemented the frame’s place in popular culture, a legacy that continues with this new collaboration. On the other hand, Fred Perry, synonymous with British style since the 1950s, is known for its iconic polo shirts which have become a symbol of subcultural style and rebellion.

Natural Partnership

Peter Lynes, CEO of Curry & Paxton, expressed the natural synergy between the two brands: “When we considered this inaugural collaboration, it felt so natural that it should be Fred Perry. Bringing together two of the greatest British heritage brands with unrivalled histories, our iconic YVAN frame is the perfect accompaniment to the Fred Perry shirt.” This sentiment reflects the effortless integration of Fred Perry’s definitive style into the reimagined YVAN frames, available in Black and Champagne colorways, mirroring the classic Fred Perry black polo with champagne tipping.

Craftsmanship and Quality

The collaborative frames are crafted with meticulous attention to detail. Made from premium quality cellulose acetate sourced from the esteemed Italian manufacturer Mazzucchelli, these frames ensure durability and luxury. The five-barrelled hinges, considered the optical industry’s most robust, feature Curry & Paxton’s signature six-pin logo, while the lenses, sourced from Zeiss, provide 100% UV protection. Handmade in East London, these frames represent the pinnacle of British craftsmanship.

Richard Gilmore, Fred Perry’s Managing Director, emphasised the cultural resonance of the collaboration: “Both

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By: MFM
Title: Iconic British Brands Unite: Curry & Paxton and Fred Perry Collaborate on Historic Eyewear Launch
Sourced From: www.mensfashionmagazine.com/iconic-british-brands-unite-curry-paxton-and-fred-perry-collaborate-on-historic-eyewear-launch?utm_source=rss&utm_medium=rss&utm_campaign=iconic-british-brands-unite-curry-paxton-and-fred-perry-collaborate-on-historic-eyewear-launch
Published Date: Thu, 27 Jun 2024 13:00:22 +0000