It is time to ‘Write your own love story’ this year with Boux Avenue, afterall Valentine’s day is all about YOU and how YOU want to spend it. The new campaign will be launching online Sunday 15th January at 4pm, with a very special video and product available in stores Monday 16th January.
Whether you are celebrating Galantine’s with your besties, a special night with your partner, just j’adore love, or anti Valentine’s, get ready this Valentine’s with the UK’s leading lingerie brand Boux Avenue, and create your perfect own love story.
Taking inspiration from the catwalk this new exclusive screenplay (the sensational collection), was first written, or should we say designed in London with FIT & YOU in mind, ensuring to suit everyone’s needs and desires, whilst taking you from daytime chic to night time glam. Offering a range of flirty heart motif embroidery designs; to a more femme fatale glamourous intricate lace black numbers. YOU are sure to find the perfect lingerie set that makes you feel CONFIDENT, feel EMPOWERED, feel DESIRABLE, feel SEXY and most importantly feel like YOU… Yes you will see the classic Valentine’s candyfloss pink and romantic red hues, but Boux have also rewritten the script and by adding tones of violet and playful embroidery with Cherry designs to their love story. This luxurious range is available in sizes 6 to 18, selected styles in 28-38, A-G cup, along with prices starting from £14.00 to £55.00.
From pen to paper, the new designs have been brought to life and to the small screen, where you will see starring in the new motion picture ‘Write Your Own Love Story’ – Roxy Horner, Mariam Jarju, Saffi Karina and Sofia Jamora.
Before we fully introduce you to the main stars of the collection Alette, Rubie, Lexi, Lotti and their entourage, we have the below message from Zoe Price- Smith, Boux Avenue’s Chief Design & Product Officer, or should we say ‘Director’.
We are excited for everyone to discover a never ending love story with our latest Valentine’s collection. No matter what your relationship status is, there is a design for everyone, allowing you to be in charge of your set wardrobe, as you are the leading lady this season. From traditional rich reds and classic timeless black; to catwalk, trend led inspired violet tones. Along with romantic ruffles, fun and flirty cherry motifs, traditional heart embroidery; and indulgent intricate lace designs. This is truly one of Boux’s most premium collections to date.
Meet Alette
Alette loves love! She is a hopeless romantic who craves affection, and believes in love at first sight, and of course her favourite colour is pink. Being an avid Rom-Com dreamer she hopes this Valentine’s she will be showered in rose petals, whilst being whisked away on a romantic weekend in the city, followed by a candlelit dinner. Alette is feeling like an extra hopeless romantic in her candy floss pink Basque, with detachable suspender ends, that has been designed with of course heart motif embroidery (would you expect anything less from the girl who loves love). Alette has completed the look with matching thong and pink hosiery.
Want to meet Alette’s entourage. Of course the girl who loves love would have an entourage full of heart motifs. Starting with the cutesy crush vibes Lylah longline set, and matching satin nightwear, detailed with lurex heart embroidery. To a more traditional and classic red Callie heart satin nightwear set and matching satin robe. However Alette also knows a classic black number is still a staple piece to have in your wardrobe, which is why she also adores the Flock Heart Babydoll set, covered in lots of tiny flocked hearts, and the sexy Scarlette plunge set decorated in pink, red and black heart embroidery.
Meet Rubie
Rubie is all about celebrating Valentine’s with her Girls, hello Galantine’s!!! She can’t wait to open the prosecco on her girly weekend break with her besties, getting ready for a night of cocktails, followed by a rom-com marathon back at the hotel. Rubie is showcasing worn to be seen fits in her
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By: MFM
Title: Write Your Own Love Story This Valentine’s with Boux Avenue
Sourced From: www.mensfashionmagazine.com/write-your-own-love-story-this-valentines-with-boux-avenue
Published Date: Tue, 17 Jan 2023 12:40:35 +0000
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